MEL is produced and broadcast by Strawberry Sports Management. Every element of MEL’s media output, from live match broadcasts to season-long editorial content, is designed and delivered by Strawberry through its full portfolio of media properties.
MEL matches are broadcast live on Strawberry Sports Management’s dedicated sports satellite television channel, reaching audiences across Pakistan. Every broadcast is produced to professional sports broadcast standards, with multiple camera positions, expert commentary, a purpose-built graphics package, pre-match analysis, and post-match programming. Grand Final and playoff matches receive enhanced production, including additional camera units, senior commentary teams, and extended editorial content.
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A dedicated MEL digital platform delivers live streaming, match replays, highlights, rider profiles, team standings, and discipline-specific editorial content throughout the season. Real-time match statistics are available during live broadcasts. The platform is accessible on web and mobile. MEL’s official social media channels across all major platforms carry match-day updates, behind-the-scenes content, rider features, interactive fan campaigns, and team news between match days
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Strawberry Sports Management’s nationally distributed sports magazine provides long-form editorial coverage of MEL across the full season. Coverage includes feature interviews with riders, franchise analyses, discipline explainers aimed at audiences new to equestrian sport, season preview editions, and comprehensive end-of-season reviews. The magazine is available in print and digital editions.
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MEL welcomes accredited press and broadcast coverage from national and international media organizations. Accreditation is managed through MEL’s official media office. Applications open before each season. Accredited journalists and broadcasters receive access to designated media areas at all league venues, including mixed zones, press conference facilities, and dedicated broadcast positions on match days.
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Mega Equestrian League. Presented by Strawberry Sports Management, Pakistan’s first and only professional sports management organization
Three Disciplines. One Championship. One Nation.
